Bill Gates once famously said, “We will never make a 32-bit operating system”
So, why are we talking about this? Two reasons: first, anyone, even an expert, can be wrong about the future. Secondly, trends are seriously hard to predict, but understanding how to remain relevant as an independent pizzeria is harder than ever.
Why Your Pizzeria Needs a Little Black Dress Menu
Some things, like Coco Channel’s famous little black dress never really go out of style. Other offerings, like the McDonalds failed McSpaghetti (yes, this a real example, and be thankful you never encountered it), are about as welcome as fleas at a birthday party for dogs.
Simply put, stubborn refusal to adapt to market trends can doom your business, leaving you without enough money to buy flour, much less pepperoni.
According to a global poll conducted by Nielsen, which polled over 30,000 online consumers, the top three reasons they choose a restaurant are:
- Price of the food items (47%)
- The quality and taste of the food (30%)
- The Type of food
As to the bottom reason, you are in the right business. Pizza is still rolling in the dough, pardon the pun, holding steady with an estimated $45.1 billion in sales every year. It consistently ranks as the fastest growing segment of casual dining in the U.S.
The other two however, will have a greater impact on the success of your pizzeria than just about anything else. The good news is that those are the things you have complete control over.
If you want to create the next great pizza trend (sushi pizza anyone?), that’s fine.
But honestly, to stay relevant in changing markets, the most reliable way to improve your bottom line is exactly what it has always been: Good food, reasonable prices, and exceptional service.
Hydrogen and Pizza
To paraphrase a famous physicist, the two most common elements in the universe are hydrogen and pizza, but not in that order. ( He said “stupidity”, but we think it’s the pie.)
Instead of focusing on flash-in-the-pizza-pan then, try baking in the real market trends that count, such as creating an online presence to get the word out about your old-school pizza goodness. Consider expanding your delivery range, even if you need to think about using third-party delivery services.
Be sure to create a digital presence that includes online ordering (make it mobile user friendly!). Add on a thoughtful rewards program and a customer-centric mindset and you will always be in style. As for the next best thing in pizza, ideas are like dough, feel free to toss them around, but stick with what works.
Unlike bell bottom pants, good food and service never go out of style.
Your Potential to THRIVE
The THRIVE POS system is just what the modern pizzeria ordered, delivered right on time with a clean, user-friendly interface. If you’re having trouble adapting an antiquated POS system to meet customer satisfaction, try out THRIVE today, or call us at 1-800-750-3947.