Ah summertime. The kids are out of school and the temperatures are rising. According to the U.S. Department of Agriculture (USDA), Americans consume over 3 billion pizzas each year. The only thing is, most pizzas are not sold during the summer months.
In fact, the biggest delivery days are Halloween, Thanksgiving, Super Bowl Sunday, New Year’s Eve and New Year’s Day. But that does not mean that you can’t increase your summertime pizza sales. In fact, if you play your cards right, you might just find that your sales heat up when the days get longer. Below are some tips and ideas to help you grab your share of the (pizza) sales pie.
Mom, I’m Bored!
As almost any parent can tell you, during the summer kids are often bored and looking for something to do. Why not cash in on that and boost customer loyalty too by offering a pizza or dough making class for out-of-school kids and their parents? Be sure to design your class to be fun, affordable, and inclusive. By catering to your local community groups and including kids with special needs, you create happy memories that can be shared on social media or via local news.
Build a Pizza Buzz on Social Media
Social media is a powerful tool. When used correctly, it can increase your sales and build community goodwill. With that in mind, consider partnering with local groups such as animal shelters, hospitals and others to support good causes such as book drives, spaying and raising awareness. Don’t have a big budget to buy swag to donate? No problem.
Have customers and local groups post positive stories about local volunteers and or nominate those who are giving back to the community. You can also deliver free pizzas to local fire or police stations, clinics, animal shelters, stations, libraries, or community leaders in acknowledgement of their service. Be sure to post the photos on your social media channels so they can be shared.
Pizza Pirates and Budding Artists
Another great way to spur sales is to create contests such as art competitions for local kids. Customers can vote for their favorite piece of artwork and the winner gets a gift certificate for a pizza party. Speaking of parties, why not offer kid friendly events such as Pirate Pizza Day when kids get to dress up? Offer prizes for the best dressed pirates.
Welcome to the Neighborhood
Look into buying a new homeowners and movers list on a monthly basis then send out limited time offer coupons people moving into the area. You can also send a few smiling team members to local offices to give out menus and coupons for group orders.
This can be especially appealing to doctor’s offices and others who may want to have pizza delivered. Don’t overlook local dentists, new construction sites complete with hungry workers, and real estate offices or team sports areas such as Little League or other sports groups in your area. If you are willing to think outside the pizza box, you can find plenty of opportunities to get involved while improving your bottom line this summer.
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