With more and more major chain restaurants opening every day, independent and small chain eateries across the nation are turning to new strategies to help them compete against major brands. Here’s a look at how today’s technology and modern marketing strategies help small businesses thrive in a highly competitive market.
Perhaps you’ve read the studies. Certainly you’ve heard it from online ordering providers. Restaurants embrace online ordering in part because ticket averages are higher. But is this pure magic? Do customers automatically order more just because they are ordering online? Is it guaranteed to work for your restaurant?
Today’s consumer is making buying decisions with convenience in mind. As a result, the food & beverage industry has responded by integrating technology into its business model, expanding its client base to anyone with a smartphone or computer and an internet connection.
Let’s be honest for a moment. Painfully honest. Sometimes, despite your best efforts, a customer’s experience is going to be less than stellar. In some cases, you won’t even know about it because they may not say a word, choosing instead to simply buy their next pizza elsewhere. And while they may not tell you,…